Marcel Baer - Art Direction & Design
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Women'secret, Winter 12

Women'secret, Winter 12Women'secret, Winter 12Women'secret, Winter 12

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Women'secret, part of Grupo Cortefiel, is a fashion brand specialising in lingerie, swimwear and sleepwear.
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Women'secret celebrates a sexy christmas with Natalia Siodmiak. Strong contrasts and shadows create a cozy atmosphere while a detail of gold adds a festive touch. Agency: Base, Photo: Marc Philbert, Styling: Ana Murillas,
Makeup/Hair: Victor Alvarez

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Castañer Catalogue, SS 12

Castañer Catalogue, SS 12 Castañer Catalogue, SS 12 Castañer Catalogue, SS 12 Castañer Catalogue, SS 12 Castañer Catalogue, SS 12

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Castañer is a traditional Spanish shoe brand founded in 1927,
that invented the famous 'espadrille'.
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Shot in a 'Paparazzi style', the images follow the protagonists through Barcelona, evoking the Mediterranean heritage of the brand. To enhance the concept,
the catalogue is a large format newspaper using bright fluorescent ink.
Agency: Base, Photo: Wai Lin Tse, Styling: Ana Murillas

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Gran Hotel Ibiza

Gran Hotel IbizaGran Hotel IbizaGran Hotel IbizaGran Hotel IbizaGran Hotel IbizaGran Hotel IbizaGran Hotel IbizaGran Hotel Ibiza

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Gran Hotel Ibiza is a luxury hotel located next to the Paseo Maritimo with exceptional views over the city centre.
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As a result of a brand refreshing, new visual material of the hotel got photographed during 3 days, combining lifestyle moments, interior images and food still lifes.
Agency: Base, Photo: Mark Sanders, Styling: Nirave Sanchez,
Grooming: Maria Martinez, Props: Karina Garrick

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'PROJECT' Fashion Tradeshow

'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow

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Held bi-annually in New York and Las Vegas, PROJECT is one of the
worlds preeminent fashion trade events.
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To express the 'Americana' philosophy of the tradeshow, all brand
elements incorporate solid hand-painted brush strokes in a restrained
colour palette of black and silver. The updated logotype is slightly retro,
evoking a hint of nostalgia. Agency: Base

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Women'secret, Fall 12

Women'secret, Fall 12Women'secret, Fall 12Women'secret, Fall 12Women'secret, Fall 12Women'secret, Fall 12Women'secret, Fall 12Women'secret, Fall 12

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Women'secret, part of Grupo Cortefiel, is a fashion brand specializing in
lingerie, swimwear and sleepwear.
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A sensual Giedre Dukauskaite is photographed in the surroundings of
a country cottage - straight forward, intimate and minimal with
the key objective to highlight the brands simplistic character.
Agency: Base, Photo: Will Davidson, Styling: Jodie Barnes,
Makeup: Ayami Nishimura, Hair: Bruno Silvani

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E&A Fanzine, Issue Nº 4

E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4E&A Fanzine, Issue Nº 4

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E&A is a self-published format by Studio von Birken and merit winner
of the Art Directors Club New York.
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The 'Hecho en US of A' issue is a platform for graphic explorations and
an eclectic showcase of various editors, artists and photographers. The result is
an oversized newspaper of playfully illustrated contemporary content.
Agency: SvB, Photo: Ben Pogue et al.

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Orchestra Miguel Delibes 20th Anniversary

Orchestra Miguel Delibes 20th AnniversaryOrchestra Miguel Delibes 20th AnniversaryOrchestra Miguel Delibes 20th AnniversaryOrchestra Miguel Delibes 20th Anniversary

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Auditorio Miguel Delibes is the home of the renowned
Spanish Orchestra de Castilla y León.
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To document the life of the musicians, we spent one week with the
orchestra during every aspect of their daily routine. A generous layout and
golden foiled type enhance the festive character of the catalogue.
Agency: Base, Photo: Christian Kain

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Delicatessen New York

Delicatessen New YorkDelicatessen New YorkDelicatessen New YorkDelicatessen New YorkDelicatessen New YorkDelicatessen New YorkDelicatessen New YorkDelicatessen New YorkDelicatessen New York

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Delicatessen is a restaurant in the Nolita district, New York serving traditional
comfort food with a twist.
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The logo typeface, a modern interpretation of the neon signage, was created by typographer Hubert Jocham and developed into a full character set for use across all materials. The chosen materials have the inherent crafted qualities and detailing of traditional New York delis. Agency: Marque Creative

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